Rathwood was founded in 1994 by Patrick and Carmel Keogh in Rath, Tullow, County Carlow, Ireland. The company commenced operations in a 3,500-square-foot potato shed, which has since evolved into a comprehensive shopping emporium encompassing 10,000 square feet. Throughout its evolution, Rathwood has witnessed substantial growth, currently employing over 100 personnel and maintaining 29 showrooms across the United Kingdom and Ireland.
Primary Products and Services
Rathwood specializes in an extensive array of high-quality garden furniture, catering to a variety of outdoor living needs. The product lineup includes rattan and cast aluminum dining sets, barbecues, fire pits, and a diverse selection of outdoor accessories. These offerings are meticulously designed to enhance outdoor experiences, providing consumers with a plethora of options, such as dining sets, loungers, and garden armchairs.
A hallmark of Rathwood's brand identity is its unwavering commitment to craftsmanship and product quality. The company employs specialist teams for the design and manufacturing of its outdoor furniture collections, ensuring that products exhibit durability coupled with aesthetic appeal. Moreover, Rathwood offers a fixed structural guarantee on all its items, signifying the company's confidence in the longevity and robustness of its products.
Reputation Among UK Consumers
Rathwood has cultivated a solid reputation among consumers in the UK, primarily attributed to its focus on exceptional quality and an expansive product range. This reputation has been further enhanced by engaging events, such as the 'Santa Train Experience,' which has garnered favor among families. The brand's dedication to customer satisfaction and innovation has led to the acquisition of numerous awards and accolades over the years, solidifying its status in the market.
To appeal to the UK consumer base, Rathwood engages in various promotional initiatives, often featuring significant discounts on its product offerings, with reductions reaching up to 73%. Additionally, the brand has introduced an 'EasyPay' system, which permits customers to secure products at current prices and pay in three installments without incurring extra charges. This financial flexibility effectively addresses the needs of budget-conscious shoppers seeking premium outdoor furniture.
Comparison with Competitors
Within the competitive arena of outdoor furniture retailers, Rathwood distinguishes itself through a focus on unique, high-quality designs complemented by a robust structural guarantee. While competing brands such as B&Q and John Lewis provide viable options for garden furniture, Rathwood's model of direct manufacturing and exclusive collections affords it a considerable advantage. The implementation of appealing promotional strategies, including substantial discounts and flexible payment schemes, further bolsters Rathwood's competitiveness in the prevailing market landscape.
In summary, Rathwood's amalgamation of quality craftsmanship, customer-centric initiatives, and distinctive product offerings positions it as a notable player within the outdoor furniture sector in the UK and Ireland.
In collaboration with the
British Council
and the
University of Manchester
, we ensure that our voucher selections align with UK standards and cultural preferences, enhancing your shopping experience.
TOP OFFER TODAY
Verified
